Celebrating its 1st anniversary, and just in time for Vincy Mas 2017, iSland Beverages announces the new packaging update for the best drink on earth; POSSÉ Ultra Premium Rum Punch. Heavily influenced by fine art, the new 750ml and 200ml bottles reflects the brands unique taste, potency, and ensures it looks just as good in any of the finest bars. As the master blender, who perfected and blended this Ultra Premium Rum Punch know, it’s the details that matter. Designed in consultation with some of the our leading industry professionals (bartenders, distributors, retailers) the 750ml has been created to ensure it is well balanced in order to produce the perfect pour while the 200ml was specifically catered in design to comfortably fit the hands.
Raeon Primus, Marketing Manager for POSSÉ and co-founder of iSland Beverages, says, “Our goal with the new bottle designs is to present the sophisticated taste in a form of packaging that solidifies itself into the hearts and minds of today’s consumer by connecting them to the fine craftsmanship that goes into every bottle. The look is new but practical and we look forward to seeing it in bars and in the hands of consumers.”
The re-designed presentation of POSSÉ has been through several months of creative processes and research. Its launch today is accompanied by the announcement of three of our brand ambassadors, they are. Recording artiste and radio personality Wyz Kid, Soca duo performers , song writers, producers Dymez & Da Pixel and international recording artiste MaddZart. They are expected to bring to life the marketing and promotion process with the relentless passion that’s parallel to the making of POSSÉ Ultra Premium Rum Punch.
The unique flavor profile of POSSÉ has remained unchanged and this special craftsmanship is celebrated in the new bottle designs. The new pack launches in SVG today and will soon become available in various select overseas markets. For more information on ‘POSSÉ Ultra Premium Rum Punch, cocktail recipes, events, merchandise and other media head over to their website.
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