Stüssy and Wales Bonner have announced a surprise collaboration that merges the British-Jamaican designer’s signature tailoring with the California streetwear pioneer’s surf-inspired roots. The capsule collection delivers a wardrobe that feels equal parts beachy and preppy, offering sharp blazers alongside neoprene hoodies and studded denim.
For Stüssy, the partnership comes during a period of renewed cultural dominance. The brand, often credited with inventing modern streetwear in the 1980s, continues to draw massive lines outside its flagship stores and has expanded its reach to a younger global audience. Wales Bonner, meanwhile, has built an international following by blending Afro-Atlantic narratives with European luxury. Her ongoing Adidas collaborations have become cult favorites, consistently selling out while introducing sneaker culture to her refined vision of tailoring.
The campaign, shot by photographer Zoë Ghertner, highlights the tension and harmony between surf and prep. Models pose in sand-swept, sun-bleached scenes wearing collegiate blazers, crisp button-downs, and crewnecks reworked with leopard prints. Elsewhere, Wales Bonner adapts Stüssy’s casual staples—oversized sweat shorts, roomy jeans, and hoodies—by adding luxury twists such as neoprene textures and gleaming metal studs.
This collaboration marks another high-fashion crossover for Stüssy, which has previously partnered with Martine Rose and Dries Van Noten. But the Wales Bonner linkup feels especially timely, tapping into both the prep revival and the broader demand for cross-cultural storytelling in fashion. The collection drops September 26 via both Stüssy’s and Wales Bonner’s online stores, offering fans a chance to own pieces that marry the energy of London tailoring with the spirit of Laguna Beach surf.