Ayesha Curry Expands Sweet July Skin Into Lip Care With Caribbean-Inspired Flavors
Ayesha Curry’s Sweet July Skin is extending its food-first approach to beauty with the launch of its first lip care collection. Founded in 2023 as a natural extension of Curry’s broader lifestyle brand, the beauty line has gained momentum by infusing skincare with Caribbean superfoods and sensorial storytelling. Now, the entrepreneur is turning her attention to lips with three treatments: Essential (Unscented), Lychee Jelly, and Guava Jelly.
True to the brand’s ethos, the new range leans on flavors drawn from the Caribbean, offering formulas that are as much about sensory pleasure as they are about efficacy. Each treatment is designed with a metal cooling applicator, delivering a refreshing sensation while depositing a thick but non-sticky formula. The product has been in development for two years, with Curry and her team focusing on stability, wearability and the ability to pair seamlessly with lip liner. At its core is a “maxi lip peptide” technology, engineered to plump and hydrate without the tackiness often associated with glosses.
The collection builds on Sweet July Skin’s existing lineup, which already includes cult-favorite products like the Irie Power Face Oil, Soursop Vitamin C Serum, Good Youth Retinol Sleep Serum, and the Coffee Fix Peptide Eye Cream infused with Jamaican Blue Mountain coffee extract. By weaving natural remedies and regional ingredients into skincare, Curry has positioned Sweet July Skin as a brand rooted in both wellness and cultural authenticity.
The introduction of lip care marks a pivotal moment for the brand, serving as an accessible entry point for new customers while reinforcing its Caribbean-inspired narrative. Curry has described the treatments as her personal favorite within the range, a reflection of both their functionality and their ability to embody the playful, flavor-forward philosophy behind Sweet July Skin.
Since its debut, Sweet July Skin has stood apart for translating food heritage into beauty rituals — a strategy that taps into both the booming wellness market and consumer demand for products with provenance. With lip care, Curry is extending that formula of credibility, craft, and culture into a new category, positioning the brand to compete more broadly in the prestige beauty space.
The Sweet July Skin lip treatments are available for purchase on the brand’s website.
Images courtesy of sweetjuly.com