Fenty Beauty Expands UK Retail Footprint with John Lewis Launch
Rihanna’s Fenty Beauty and Fenty Skin have entered John Lewis, marking a new chapter in the brand’s UK distribution strategy. The lines are now available at the department store’s Liverpool location and online, joining a roster of premium beauty labels positioned to draw both loyal customers and new demographics.
The partnership strengthens Fenty’s accessibility in the UK market, where department stores remain an influential channel for prestige beauty. While Fenty has long leveraged direct-to-consumer channels and specialty retailers such as Harvey Nichols and Boots, the John Lewis launch taps into the chain’s established beauty clientele and regional reach.
To support the rollout, Fenty Beauty’s Global Artistry Ambassador Naima Bremer appeared at the Liverpool counter, offering demonstrations and brand education — a reminder of the experiential focus underpinning modern beauty retail. In-store shoppers who spend £50 on Fenty products receive a makeup bag filled with minis, underscoring the continued role of value-added incentives in driving purchase.
The move comes as the UK prestige beauty market shows resilience, with growth driven by cross-category bundling and multi-brand shopping experiences — areas where department stores still maintain an edge.
