“Guys, guess what? I have some amazing news to share with y’all… you can now find Skinergy Beauty on Nordstrom.com!”
With that ecstatic announcement on Instagram, Dominican-American founder Priscilla Jiminian ushered in a new chapter for her cult-favorite skincare brand: Skinergy Beauty has officially launched on Nordstrom, marking a major moment for indie, Latina-owned brands in the prestige beauty retail space.
“It sounds so foreign for me to say that,” Jiminian admitted in the video, filmed with visible emotion. “I have been wanting to sell Skinergy Beauty on Nordstrom.com for such a long time… it has been one of the top goals for me, for Skinergy. And to say that it’s happened is a big deal.”
The partnership signals a step-change for a brand that has long punched above its weight. Founded in 2017, Skinergy Beauty built a grassroots following thanks to its award-winning, hyperpigmentation-targeted skincare designed for melanin-rich and sensitive skin. Its bestselling Dark Spot Correcting Cream, serum, and moisturizer have developed a cult following not just for their clean, effective formulas—but for what they represent: a beauty brand grounded in heritage, authenticity, and skin inclusivity.
Jiminian, who launched the brand while still working in real estate, has been transparent about the challenges of sustaining the business through economic slowdowns and industry saturation. “The past two years have been really hard keeping Skinergy afloat,” she said candidly. “And this is just a major step in our pivoting.”
In many ways, this Nordstrom milestone is the culmination of a founder vision that never wavered—even when funding, infrastructure, and access were limited. “I am just super excited about this, because I get to share my mission with a whole bunch of other people.”
That mission is simple but urgent: to provide trusted solutions for hyperpigmentation and skin concerns often overlooked by legacy brands. And now, Skinergy Beauty has a new platform to do it on a larger scale.
Still, for Jiminian, the win isn’t just hers—it’s shared. “It’s because of you guys—my community, Skinergy fam. You have been riding with me since 2017. This is a major step.” She ended her message with a rallying call: “Let’s show these buyers that we are strong as a community and that we are a strong, loyal customer base.”
As Skinergy takes its place among Nordstrom’s curated beauty offerings, the message is clear: heritage-driven, culturally conscious beauty isn’t niche—it’s the future.
Shop the brand here.
