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If you’re a lover of all things Beauty, then you know that influencers in the space wield significant sway over consumer choices, with their engaged followership and trend-setting abilities. Caribbean beauty influencers, in particular, have made waves globally, leveraging their cultural heritage to connect with audiences.
What sets Caribbean beauty influencers apart is their celebration of diversity. With the region’s rich mix of cultures and ethnicities, they proudly showcase beauty in all its forms, challenging conventional standards and promoting inclusivity. Representation matters deeply, especially in a world where seeing people who look like you and speak with your accent is equally important when making purchasing decisions.
Moreover, Caribbean beauty influencers maintain strong ties to their local communities. They collaborate with global and local beauty brands, spotlighting unique products not commonly found elsewhere. This not only supports local businesses but also introduces their global audience to exciting new beauty offerings. While this is not an exhaustive list of the Caribbean Beauty influencers on the internet, here are a few of our faves currently making waves online.
Imani is a beauty and lifestlye content creator from Trinidad and Tobago with a focus on sharing product reviews, style, fitness, travel and lifestyle content. You can catch up with her on Instagram, YouTube and TikTok.
Ramon Pagan, also known by his online alias @glowbyramon, is a Cosmetic Chemist & Esthetician with Puerto Rican roots based in London. With a robust online presence, he shares skincare and beauty education across multiple platforms, covering a wide array of topics including skincare, beauty, and cosmetics formulation. His content is highly regarded for its educational value, helping followers grasp the science behind skincare and beauty products. You can find him on YouTube,Instagram and TikTok.
Kafi is a passionate US-based Trinidadian beauty influencer with a keen focus on hair, makeup, skincare, and a touch of fashion who exudes enthusiasm for all aspects of beauty. Her genuine love for engaging with fellow beauty enthusiasts shines through in her content, fostering a vibrant community of beauty lovers.
Kimberli Lulley, a beauty content creator based in New York, boasts four years of expertise in Marketing, Social Media, and Creative Operations within the beauty industry. Originating from the picturesque island of St. Vincent and the Grenadines, Kim channels her passion for beauty into creating uplifting and positive content focused on beauty and wellness.
Michaele is a content creator based in the DMV/VA area in the United States and is known for her expertise in skincare, haircare, and travel. Hailing from St. Vincent and the Grenadines, she shares her experiences and insights with her audience, offering valuable tips and recommendations in the realms of beauty and exploration.
Anthea, with Caribbean roots mainly from Trinidad and Tobago and Guyana, operates Wing It Beauty, a channel spanning beauty, fashion, and lifestyle. Sharing beauty secrets and life glimpses, her content ranges from getting ready together to baking. With a presence on Instagram,TikTok, and YouTube, she offers makeup tutorials, reviews, and favourite product recommendations.
Neha Jiandani is a Content Creator based in the US and originally from St. Vincent and the Grenadines. Renowned for her ability to bring visions to life, she crafts versatile and captivating content that not only drives sales but also fosters community and enhances engagement. From short and long-form videos to unboxings, demos, reviews, and photography services, Neha’s creative portfolio is diverse and dynamic. Additionally, she maintains an active presence on YouTube, further expanding her reach and influence.
Savannah Sylver, a prominent YouTube personality and influential figure in the beauty community, is recognized for her captivating content on makeup tutorials and nail care. Her mantra, “Real beauty comes from deep within,” resonates throughout her work. Hailing from Grand Cayman in the Cayman Islands, with Jamaican roots on her mother’s side and a diverse lineage on her father’s, she now calls Japan home.
Nayamka Roberts-Smith, also known as Labeautyologist, brings her Jamaican heritage into her esteemed role as an esthetician and skincare educator, emphasizing simplicity and inclusivity. Her groundbreaking #60secondRule has garnered global acclaim, and featured in top-tier publications and on Access Hollywood. You can keep up with her on Instagram and Youtube.
Sheri Joseph is a Licensed Skincare Consultant who shares skincare and beauty reviews, along with product recommendations. You can connect with her on Instagram and TikTok.
Anika B is an Esthetician and Content Creator. She maintains a robust presence on social media platforms such as Instagram and TikTok. Through her posts and videos, Anika shares her expertise and recommendations on skincare products, including her retinol night time routine, tips, body care preferences, and skincare product reviews.
Danielle Gray, the creator and editor of “The Style and Beauty Doctor,” hails from Trinidadian American descent. Her work in the fashion and beauty industry is deeply influenced by her Caribbean heritage. Recognized as one of the West Indian influencers, she makes significant contributions in her field.
Abby is a dedicated digital content creator and brand ambassador of Haitian descent. Specializing in Fragrance, Abby educates her audience on the significance of smelling good, feeling good, and saving money.
Zoe Allamby is a Barbadian model, beauty and fashion influencer residing in the US. She’s primarily active on Instagram and TikTok, where she shares her love for beauty and fashion. From makeup tutorials to personal updates, Zoe’s content captivates her followers, making her a respected figure in the industry. Stay connected with her on Instagram and TikTok for the latest updates.
Nneka, originating from St. Vincent and the Grenadines, is a seasoned media personality with a vibrant island spirit. With a successful broadcasting career spanning over a decade, she’s garnered awards and recognition while working with top Canadian stations like CTV, CP24 News, and The Weather Network. Transitioning to acting and beauty expertise, she’s appeared in notable TV/film productions like “Heroes Reborn” and “Designated Survivor,” alongside sharing her insights on her website, NnekaElliott.com. There, she invites audiences to join her on her journey towards a bold, gutsy lifestyle, embracing her roles both on and off screen.
Hannah-Marie Maloney, a digital creator from Trinidad and Tobago, shares her passions for beauty, lifestyle, and home decor. Embracing her identity as “Daughter of Destiny,” she inspires others to explore their own paths with creativity and purpose.
Charmaine Charmant, a New York City native of Caribbean descent, celebrates body positivity through her content creation. Specializing in empowering women of all shapes and sizes, she advocates for confident living with individual style.
Mitty Surtz is a UK based blogger with Jamaican roots who creates content centered around beauty, lifestyle and fashion. You can keep up with her on Youtube and Instagram.
Reesiibabe, a talented makeup artist from Guyana, brings her vibrant personality to her online platforms, where she shares her love for beauty, haircare, and life’s adventures. Whether it’s her YouTube channel filled with makeup tutorials and travel vlogs from Guyana or her TikTok account showcasing her professional makeup skills, she’s known for keeping it real and relatable. Her content isn’t just about looking good—it’s about feeling good too, as she shares tips and experiences that resonate with her followers. You can connect with her on Instagram,TikTok and Youtube.
Cheren, a beauty blogger in NYC with Jamaican roots, creates stunning content on beauty, lifestyle, and curly hair. As a UGC creator, she embodies authenticity, sharing her journey and insights. Her platform is a blend of charm and wisdom, inviting others to embrace their natural beauty and cultivate self-care rituals.
Alyssa Marie, a vibrant Caribbean woman, hails from the Cayman Islands with Jamaican heritage. Now settled in Atlanta since 2020, she left her corporate career to pursue content creation. Her natural hair journey, starting in 2017, symbolizes freedom and self-love she shares to inspire others. Through her content, she champions representation, empowering brown girls to embrace their beauty and magic.
Shennel Patrick, known as Nelli in her social and professional circles, is a US-based Makeup Artist, Beauty Expert, Content Creator, and Serial Creative from Grenada. Her passion lies in creating beauty that authentically reflects the essence of Black Women, honouring their history, genetic makeup, and rich skin tones. She sees beauty as a profound form of expression and healing, deeply rooted in spirituality. Her work, focusing on luminous skin and vibrant colours, has been featured in renowned publications and adorned the faces of influential figures. Through her unique lens, Shennel inspires her audience to embrace intentional beauty and cultivate emotional wellness.
Raschelle Smith Clare has Caribbean roots, hailing from Jamaican descent. As a beauty influencer, she’s renowned for her vibrant and colourful style, coupled with informative content on beauty and makeup. Her work in the beauty industry has earned her a substantial following.
Meet Chantal Martin, opera singer and influencer from the beautiful island of Barbados, extremely well known for her captivating “30 Days of Halloween Makeup” series.
