Napapijri, the VF Group-owned sportswear and outdoor brand, is reviving its creative partnership with acclaimed British designer Martine Rose for Fall/Winter 2025. The collaboration, which originally ran from 2017 to 2019, marked a pivotal moment in Napapijri’s repositioning within the global streetwear and fashion conversation.
The renewed partnership draws on Rose’s heritage and Napapijri’s cultural cachet, reframing archival designs through a contemporary lens. The result blends Napapijri’s technical know-how with Rose’s subversive edge, offering pieces that are both rooted in history and relevant to today’s market.
First Drop: End of September 2025
The initial release combines sportswear silhouettes, preppy varsity codes, and minimalist branding. Key items include: 
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Full-zip fleeces in curly wool construction
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Terry sweatshirts with stripe detailing
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Striped polo shirts made using sponge towel AOP technology
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Minimalist logo tees
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Classic denim jeans
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Premium cotton gabardine caps
Second Drop: Mid-October 2025
The follow-up drop takes on a winter-focused aesthetic, featuring technical outerwear and bold statement pieces. Highlights include:
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A reimagined Skidoo parka with Cordura and tactical design elements
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The revival of the original floral curly jacquard, reintroduced in brown and teal patterns
Reflecting on the partnership, Rose said:
“I’m always being stopped and asked about the pieces when I wear them. People still reference the imagery we created—the mix of clothing, locations, and cast was so fresh. This is a chance for those who missed out the first time around to get their hands on the best of the collections.”
The Martine Rose x Napapijri F/W 2025 collection will be available from September online at Martine-Rose.com, Napapijri.com, and select global retailers.
Images courtesy Martine Rose for Napapijri f/w 2025 collection
