Nicholas Daley and O2 Launch ‘Touts Out’ T-Shirt to Fight Ticket Resale Scams
Nicholas Daley is bringing fashion into the fight for fairer ticketing. The 2022 BFC/GQ Designer Fashion Fund winner has partnered with O2 to release a limited-edition “Touts Out” slogan t-shirt, spotlighting the £145 million British music fans lose each year to predatory ticket resales. The launch, part of Daley’s ongoing Woven Rhythms project, comes as the UK government prepares its response to a ticketing consultation, with O2 and the FanFair Alliance pushing for caps on resale prices.
Produced from 100% organic cotton and priced at £45, the shirt directs 10% of proceeds to music therapy charity Nordoff and Robbins. More than a piece of merchandise, it’s a campaign tool: Daley and O2 are calling on fans to wear it as a statement of solidarity against profiteering touts.
The collaboration extends O2’s “Fight for Fairer Ticketing” efforts, which include its Stamp It Tout hub and Priority Tickets platform, while aligning with Daley’s Woven Rhythms, a multidisciplinary project championing London’s music culture. By fusing activism, community and design, the partnership repositions the slogan tee as both cultural artifact and call to action.