Rihanna Takes Fenty Beauty Café on UK Roadshow to Mark New Primer Launch
Rihanna’s Fenty Beauty is taking its latest launch directly to consumers this September with the debut of the Fenty Beauty Café, a five-city UK pop-up tour designed to merge product discovery with lifestyle-driven brand experiences.
The initiative will spotlight the brand’s newest release, the Grip Trip Hydrating and Mattifying Primers, while offering fans the chance to engage with Fenty Beauty’s full complexion range. Stops include London’s Covent Garden (4–7 September), Birmingham’s Bullring (11 September), Liverpool ONE (12 September), Manchester’s Market Street (13 September) and Glasgow’s Buchanan Street (14 September).
Each activation combines beauty and hospitality, a nod to the café concept at the heart of the pop-up. Guests will be treated to complimentary iced coffee while browsing the space, and the Fenty Pro Artist Team will be on-site to provide shade-matching services and application tips. Alongside the new primer, visitors can explore hero products such as the Soft’lit Naturally Luminous Longwear Foundation and the Eaze Drop Blurring Skin Tint.
To drive conversion, the brand is offering an exclusive 30% discount on foundations purchased online via a Fenty Beauty Café code, while select attendees will have the chance to win £1,000 worth of products.
For Fenty Beauty — majority-owned by LVMH but led by Rihanna’s creative vision — the roadshow underscores the brand’s strategy of pairing product launches with experiential, culture-driven activations. The café format not only reflects the brand’s community-first ethos but also reinforces its positioning at the intersection of beauty, lifestyle, and pop culture.
Nearly a decade after its launch, Fenty Beauty continues to disrupt the market with inclusive products and innovative retail strategies. The UK roadshow signals Rihanna’s ongoing commitment to meeting consumers where they are, creating spaces that feel both playful and accessible — while extending the reach of a Caribbean-born founder whose influence on the global beauty industry remains unmatched.