Puerto Rican fashion has always moved in conversation with history — shaped by migration, scored by music, sharpened by resistance. What feels new is not the depth of talent, but the gaze now turning toward it. As global fashion stretches beyond its traditional capitals, Puerto Rico’s designers are emerging not as curiosities, but as fluent authors of a distinct and sophisticated visual language.
From intimate ateliers to forward-thinking concept boutiques, these 21 Puerto Rican fashion brands trace a spectrum grounded in craftsmanship, sustainability, and cultural precision. Together, they compose a portrait of an island dressing itself deliberately, defiantly, and entirely on its own terms.
Amanda María Forastieri
Amanda María Forastieri (she/they) is a Puerto Rican designer and artist creating graphic, geometric pieces from local fibers, plant dyes, and recycled materials. Their work explores decolonial, place-based design for Puerto Rico and the Caribbean. Since winning the 2020 Supima Design Competition, Amanda has expanded into contemporary art and experimental fashion performances.
AIDA
AIDA is a San Juan–based shop and creative studio founded by Maru Aldea, honoring her grandmother and Puerto Rican heritage through vintage and small-batch fashion. The studio curates timeless, one-of-a-kind pieces, repurposing forgotten textiles and supporting a circular, community-focused approach to design. Born from resilience and collaboration after Hurricane Maria, AIDA celebrates home, memory, and thoughtful, locally rooted fashion.
ELEDÉ
Minimal yet expressive, ELDE reflects a new generation of Puerto Rican design—one that favors clarity over excess. The brand’s understated aesthetic allows material and construction to take the lead, resulting in pieces that feel timeless rather than trend-driven.
Kula
Kula is a sustainable clothing brand founded by Puerto Rican designer Stephanie Fuentes, creating ethically made garments from natural fabrics like organic cotton, linen, and silk. Handmade in Puerto Rico, each piece is crafted in small batches, designed to be a statement for those who wear them while minimizing environmental impact. Inspired by the concept of “Kula” as a spiritual community, the brand celebrates free-spirited, nature-connected individuals who follow their hearts and dreams.
Isleñas
Isleñas is a Puerto Rico–based footwear and accessories brand creating handcrafted, small-batch pieces across the Caribbean and Latin America. Each item is made-to-order, emphasizing quality and individuality over mass production. The brand celebrates the vibrant, warm spirit of Caribbean design through distinctive, wearable craftsmanship.
MUNS the Brand
MUNS is a Puerto Rican women-owned brand creating ethically made jewelry and clothing inspired by home, heritage, and sustainability. Their jewelry uses recycled metals, vermeil, and rhodium-plated sterling silver, handcrafted in the USA and India, while their linen garments are designed in Puerto Rico and ethically produced in Colombia. Focused on timeless design, limited production, and conscious materials, MUNS crafts pieces meant to last a lifetime and carry meaningful stories.
MARIMU
MARIMU, founded by Mari Muñecas in Puerto Rico, is a slow fashion brand creating conscious, resort-ready clothing inspired by nature, comfort, and kindness. The brand emphasizes eco-friendly materials, limited collections, and community-based production, supporting local artisans while expanding thoughtfully into new markets. Designed for women of all shapes and ages, MARIMU crafts timeless, comfortable pieces that blend effortless style with ethical, sustainable practices.
Hunterhue
Hunterhue® is a Puerto Rico–based jewelry and art brand founded in 2017 in Añasco, inspired by the island’s natural beauty. The brand creates playful yet minimalist jewelry—often using salvaged exotic woods—and original art pieces reflecting the experience of exploring Puerto Rico. Guided by the motto “Conquer Your Hue,” Hunterhue® celebrates creativity, community, and the vibrancy of island life through thoughtful design and craftsmanship.
Veronika Pagán
Verónika Pagán is a Puerto Rico–based swimwear and ready-to-wear brand designed for bold, confident women who embrace the unexpected. Rooted in the Caribbean and refined through studies of timeless Italian silhouettes at Instituto Marangoni in Milan, the brand blends elegance with adventurous spirit. Its collections are inspired by the artistry of Indonesian artisans and the natural beauty of the archipelago, creating pieces that are both sophisticated and daring.
Viera Swim
Viera Swim is a Puerto Rico–based brand creating versatile, sustainable swimwear and surf sets for women. Designed to move effortlessly from water to street, the pieces prioritize comfort, functionality, and mindful living. The brand combines style with eco-conscious practices, appealing to women who value both fashion and the planet.
Sally Torres Vega
Sally Torres Vega is a Puerto Rico–based fashion brand dedicated to supporting local craftsmanship through garments designed and made on the island. Using a decentralized network of skilled artisans, imported and hand-dyed fabrics, the brand emphasizes quality, sustainability, and regional collaboration. Beyond clothing, Sally Torres Vega partners with local creatives, fostering a thoughtful, community-centered approach to fashion.
Greene Is Gold
Greene Is Gold is the interdisciplinary art and wearable design brand of Puerto Rico–born, New York City–based artist Mikaela Greene. Founded in 2020, the brand creates small-batch, handmade pieces that push the boundaries of wearable art, drawing inspiration from nature. Each piece is crafted to evoke the peace and connection Mikaela finds in the natural world, offering a personal, meaningful experience for anyone who wears it.
I T Ä Jewelry
From Caribbean shores to Istanbul’s Grand Bazaar, İTÄ was born from the decades-long friendship of Puerto Rican journalist Inés Capó and Turkish designer Äfet Burcu Salargil. Since meeting at Syracuse University, their shared travels and cultural exchange have shaped a brand that blends Caribbean heritage with timeless Turkish craftsmanship, creating pieces inspired by story, wanderlust, and connection.
Yayi Perez
YAYI is a Puerto Rico–based fashion project by Yazmín “Yayi” Pérez, focused on meticulous tailoring and timeless ready-to-wear garments meant to be passed down through generations. Combining her studies in Italy and NYC with local craftsmanship, YAYI emphasizes sustainable production and preserving traditional tailoring techniques. The brand collaborates with artists and crafters to create high-quality pieces that resist fast fashion and reduce waste.
Luiny
LUINY is the jewelry brand of self-taught Puerto Rican artist Luiny Rivera, based in New York, born from her need for self-expression and creative exploration. Each piece is hand-carved in wax, guided by intuition, and influenced by abstract art, blending her Puerto Rican roots with the energy of New York and the boldness of the women who inspire her. Sensual, colorful, and deeply personal, LUINY’s designs are meant to make the wearer feel seen, while the brand continues to evolve alongside its maker’s ever-changing creative vision.
Ecliptica
Ecliptica is the Puerto Rico–based fashion label of sisters Norein and Michelle Otero, known for their eccentric, trend-setting designs since 2000. Their collections—including ready-to-wear line ISLA, Ecliptica Atelier, and Ecliptica Bridal—feature flowing silks, draping, embroidery, macramé, and fringes, creating statuesque, goddess-like silhouettes. Bold, eclectic, and modern, Ecliptica draws its name from the sun’s celestial path, reflecting a sense of movement, transformation, and cosmic energy in every piece.
Herman Nadal
Herman Nadal’s namesake brand reflects a thoughtful approach to tailoring and form. His work suggests continuity—between tradition and modernity, craftsmanship and innovation.
Stella Nolasco
Stella Nolasco is one of Puerto Rico’s most celebrated designers, known for bold, lush creations worn by celebrities and fashion elites worldwide. Her designs combine ornate fabrics, hand-stitched laces, and delicate beading, reflecting Puerto Rico’s aesthetic heritage while expressing a sexy, post-modern Latin spirit.
De León Headwear & Designs
Specializing in handcrafted headwear, De León Headwear & Designs preserves an artisanal tradition often overlooked in contemporary fashion. Each piece feels ceremonial, intentional, and deeply crafted.
Somos Sazón
Bold in name and spirit, Somos Sazón embraces cultural flavor unapologetically. The brand’s identity is rooted in expression—fashion as attitude, rhythm, and lived experience.
