Fenty Beauty has unveiled its limited-edition Holiday Glow-Up Collection, a multi-category release spanning makeup, skincare, haircare and fragrance. Available now on fentybeauty.com and select products at Sephora and Ulta Beauty, the collection underscores the brand’s strategy of building holiday exclusivity through bundled value sets and collectible editions.
The lineup brings together Fenty’s most recognizable franchises alongside seasonal exclusives. Lip products remain central, led by the Gloss Bomb Vault ($150), a 10-piece set of full-size luminizers positioned as the ultimate collector’s item. Other lip-focused launches include the Glossy Posse VIII 3-Piece Set ($45), Gloss Bomb Stackz ($24), and curated duos such as Chocolit Treatz ($25). More affordable kits, including the Glow’n Xtra and Lined + Luminized two-piece sets (both under $25), tap into gifting-friendly price points.
The brand is also expanding beyond lips with Fenty’s Finest 3-Piece Face, Eye + Lip Kit ($35), the Plush Puddin’ Intensive Recovery Lip Mask ($24), and body care hero Butta Drop Whipped Oil Body Cream ($46), offered alongside a mini duo edition ($34). Skincare receives attention through the Skincare Lov’rs Set ($49), which packages a cleanser, toner, and SPF moisturizer in a collector’s case. 
Haircare — a newer extension of the Fenty portfolio — is included with The Rich Curls 3-Piece Routine ($48) and styling-focused The Edgy Ones Duo ($27). For fragrance, the collection revisits the Fenty Eau de Parfum, offered in multiple giftable formats, including a 75ml bottle with a decorative tray ($140) and two smaller discovery sets priced at $42 and $99.
By merging cult-favorite products with seasonal exclusives, Fenty Beauty positions the Holiday Glow-Up Collection as both a gateway for first-time shoppers and a collectible for brand loyalists. The mix of price tiers — from entry-level $24 glosses to the $150 vault — reflects a strategy aimed at broadening accessibility while sustaining Fenty’s luxury positioning during the year’s most competitive retail period.
Images courtesy of fentybeauty.com
